![]() ![]() Offering horizontal landscape is the best option, the report notes, saying "Horizontal is more effective at increasing familiarity and purchase intent when compared to the relatively newer vertical portrait ads." Even more impressive, they can see affinity gains of 80 percent and purchase intent gains of 100 percent by presenting portrait video ads vertically. Advertisers can see lifts of 20 percent on brand affinity and 33 percent on purchase intent when showing landscape videos horizontally rather than vertically.
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